This proposed module content for iiisdes.com tailors a similar structure to an 8-week online and offline certification, focusing on actionable leadership outcomes for professionals like digital marketers.
Program Overview
An 8-week live online certification in Leadership with AI equips leaders to integrate generative AI into business strategy, innovation, and ethics. Weekly 1.5-hour/daily sessions include expert masterclasses, hands-on projects, and case studies, culminating in a capstone on AI-driven transformation. Participants earn an iiisdes.com certificate upon completion, with application deadlines aligned to cohort starts.
Target Audience
Designed for mid-to-senior leaders, freelancers, and digital professionals in marketing, real estate, or wellness sectors. Ideal for those optimizing SEO, content, or client campaigns with AI tools like ChatGPT for prompting and branding.
Learning Objectives
- Apply generative AI for strategic decisions and organizational growth.
- Build personal and corporate branding using AI tools.
- Lead ethical AI adoption and change management.
- Identify industry-specific AI use cases, from content creation to data insights.
Module Breakdown
Week 1: AI Foundations for Leaders
Explore generative AI basics, differentiating it from traditional AI, and its impact on leadership. Cover architecture of models like GPT and real-world business applications. Hands-on: Basic prompting with ChatGPT.
Week 2: Strategic Decision-Making with AI
Learn to align AI with business goals for faster, data-driven choices. Case studies on AI in marketing campaigns and SEO optimization. Project: Analyze a client scenario using AI insights.
Week 3: Branding and Content Innovation
Use AI for personal branding, content generation, and campaign ideation. Tools for visuals, scripts, and social media strategy. Example: Generate Instagram reels for wellness promotion.
Week 4: Ethical AI Leadership
Address responsible AI governance, bias mitigation, and compliance. Build frameworks for ethical adoption in teams. Discussion: AI in digital marketing ethics.
Week 5: AI Use Cases Across Industries
Dive into applications for marketing, real estate, finance, and freelancers. Hands-on: Julius AI for data visualization or fraud detection demos. Tailored to SEO and GMB optimization.
Week 6: Building AI Centers of Excellence
Design AI CoEs for innovation, upskilling teams, and scaling solutions. Workshops on no-code prototyping and agentic AI. Group project: Propose an AI strategy for a Delhi-based client.
Week 7: Change Management and Transformation
Lead organizational shifts with AI, focusing on workforce reskilling and culture. Simulate AI-driven transformations. Case study: AI in automotive or education campaigns.
Week 8: Capstone and Future-Proofing
Integrate learnings into a capstone project on AI leadership strategy. Review trends like autonomous AI systems. Certification assessment and LinkedIn-ready portfolio.
Delivery
- Format: Live sessions, recordings, peer forums.
- Certification: iiisdes.com digital badge for resumes.
FAQs
What is the duration and commitment?
The program spans 8 weeks with 3-4 hours weekly, including live sessions, projects, and quizzes, designed for busy professionals like digital marketers.
Do I need prior AI or coding experience?
No technical background required; it's tailored for leaders and marketers focusing on practical, strategic applications of Generative AI.
What tools and platforms will we use?
Hands-on with ChatGPT, Midjourney, Google Gemini, and marketing integrations like WordPress SEO plugins or Meta Ads—ideal for SEO and content workflows.
How is certification awarded?
Complete the capstone project, quizzes (80% pass), and attendance for an iiisdes.com certificate, plus a portfolio-ready showcase for freelancing.
Is it suitable for Indian freelancers in digital marketing?
Yes, with emphasis on local tools like Google My Business optimization, real estate/wellness campaigns, and compliance with Indian data laws.
What if I miss a live session?
Recordings available within 24 hours, plus on-demand resources and a community forum for Delhi/Seattle-based professionals.
Why Choose iiisdes.com
iiisdes.com stands out with an 8-week, leader-focused Generative AI program inspired by top frameworks but customized for digital marketers in India.
- Practical for Freelancers: Real-world projects in SEO, GMB, content, and ads—directly applicable to your automotive, real estate, or wellness clients.
- Industry-Relevant Mentors: Guidance from AI-marketing experts, with hands-on tools like Rank Math and Instagram AI.
- Ethical, Localized Focus: Covers Indian regulations, biases in marketing AI, and Reiki/wellness promotion strategies not found in generic courses.
- Career Boost Guarantee: 100% project completion gets portfolio certification, plus job referral networks in Delhi and Seattle markets.
- Affordable & Flexible: Lower cost with lifetime access to updates for ongoing AI skill-building.
