Book your demo now!

Digital marketing has emerged as one of the money making career paths in recent decades, especially in India. Many businesses have shifted their path to online marketing, thus raising the need for skilled digital marketers. The demand for this has skyrocketed. From freelancers to full time employees, this arena is wide open for multiple opportunities offering individuals to earn good income.

Here in this article, we will explore the digital marketing salary in India, alongside other factors which affect the earnings. We will also dive into the career growth of this profession besides look into how a recognised training institution such as IIISDES, can play a maximising role in your potential.

 Introduction to Digital Marketing Salaries in India

The industry of digital marketing has evolved notably over the past few decades in India. To reach TG(Target Audience) businesses are using various social media platforms. The surf in usage of the internet, smartphone has paved the way for raising need of digital marketer. As a result, professionals who are trained in digital marketing are in demand. Various industries include e-commerce, education, finance and many others.

The salary can depend on various factors. This includes experience, job role, skill sets and also location one is working in. There is potential for high paying jobs in this field. There are various options to work - be it in freelancing or full time employees or be it managing your own digital marketing agency, all of these have wide scope.

 Factors That Influence Digital Marketing Salaries in India

1.    Experience and Skill Level

 The most significant factor influencing a digital marketing salary is the professional’s experience and expertise. Like most industries, entry-level digital marketers earn significantly less than their more experienced counterparts. Here's a breakdown of average salaries based on experience:

The salary of a digital marketer is significantly dependent on one's professional experience and expertise. Like in all other fields, entry level digital marketer earns a little less than other experienced fellow members.

●          Entry-level (0–2 years): ₹2.5 to ₹4 lakh per annum

●          Mid-level (3–5 years): ₹5 to ₹8 lakh per annum

●          Senior-level (5+ years): ₹10 to ₹20 lakh per annum or more

 Certain specific specialized fields like SEO(Search Engine Optimization), PPC(Pay-per-click) advertisement, social media management and content marketing which have higher demand in the market, people with expertise in this field can demand for higher salaries.

2.    Location

While determining the salary of a digital marketer, location also plays a crucial role. Delhi, Mumbai, Hyderabad and other metropolitan cities offer high paying jobs because of concentration of business and also agencies in these areas. There can be a difference of 30-40% in salary of a digital marketer in between a metropolitan city and other smaller cities.

IIISDES, the agency-based digital marketing institute in Uttam Nagar, has its campus in Delhi. Thus giving an edge for students in terms of exposure and placement. Delhi, is home of multiple digital marketing companies and agencies.

3.    Job Role

 There are various fields within digital marketing itself. The salary depends on the role one has to play. Few of the common job titles include ;

●          Digital Marketing Executive/Coordinator: ₹2.5 lakh to ₹4 lakh per annum

●          SEO Specialist: ₹4 lakh to ₹6 lakh per annum

●          Content Strategist: ₹5 lakh to ₹8 lakh per annum

●          Social Media Manager: ₹4 lakh to ₹7 lakh per annum

●          PPC Specialist: ₹5 lakh to ₹10 lakh per annum

●          Digital Marketing Manager: ₹8 lakh to ₹15 lakh per annum

●          Digital Marketing Director: ₹15 lakh to ₹25 lakh per annum

 4.    Freelancing vs Full-Time Employment

 Digital marketing offers flexibility, this is one of the most attractive aspects. There are many professionals who choose to freelance along with their full time work. But doing this requires, right skill set and work ethics. Freelancer has the freedom to set his own rates, depending upon the expertise one has and also earn accordingly. Earning through freelancing can vary but a full time job gives a fixed pay.

Depending upon the scope of work and clients requirements a freelance digital marketing consultant can charge anywhere between ₹.35,000 to 1,20,000 per month. If the freelancer is even more experienced and handles large scale campaigns then the changes are probable to earn even more than this.

A freelancer should process a different skill set which includes client management, project handling, self promotion, which is not very much essential in a full time job.

5.    Industry Demand and Specialization

 Few niches are in more demand than other fields. Like SEO(Search Engine Optimization), PPC(Pay-per-click) advertisement, social media management and content marketing are all exclusive fields as there is complex and specialised work in these areas. The salary can vary depending on job role and industry one works in.

Because of high competitive nature of digital marketing professionals, industries like e-commerce tend to pay higher salaries.

Training at IIISDES: A Path to High-Paying Jobs in Digital Marketing

Maximizing your digital marketing potential requires a strategic approach that encompasses understanding the digital landscape, leveraging powerful tools, and knowing your customers.

IIISDES, the best digital marketing institute in Uttam Nagar, provides you with the knowledge and hands-on experience needed to master these areas. To secure a high paying job in digital marketing, it is imperative to have right skill set and this is where IIISDES comes into the game. It helps you to gain practical knowledge and equip the students with necessary expertise.

Why Choose IIISDES?

 The best digital marketing institute in Delhi is IIISDES. Here’s why:

 1. Agency-Based Learning: As an agency-based digital marketing institute, IIISDES ensures that students receive practical; and relevant training. We also make sure that students get their exposure by listening to industry experts.

 2. Comprehensive Curriculum: With over 50 modules, students get an all round education along with tools and techniques to elevate their skills that covers the various aspects of digital marketing. All essential skills like SEO, SEM, Social media marketing are covered here.

 3. 100% Placement Guarantee: The institution has ties with multiple companies which provides the students with multiple placement opportunities.

 4. Freelancing Opportunities: In addition to preparing students for full-time roles, IIISDES also trains them on how to establish themselves as freelancers in the digital marketing space. This opens up opportunities for independent work, consulting, and working with clients globally.

 The Future of Digital Marketing Salaries in India

The demand for digital marketing is continuously increasing. The digital marketing professionals salary is also expected to increase. Especially for those who keep up with the latest trends and constantly work on improving their skills. There is wider scope for freelancing as well. The digital marketing ecosystem is also constantly increasing, which apparently means that freelancers also have greater scope in their careers.

Startups and small enterprises prefer to work along with freelance digital marketers for cost effectiveness and also for the flexibility of the work freelancers offer. This will pave the path for more earning potential in this field.

In India there is increasing prominence of digital marketers. People with specialized skills in social media marketing, data analytics, content marketing and other fields of digital marketing are in demand as the market is also in surge.

Those who are looking to kick start their career in digital marketing, enrol yourself in reputed institutions like IIISDES, the best digital marketing institute in Delhi. One gets to have

hands-on experience, learn from experienced people, make industry connections and have real world experience as IIISDES campus in Uttam Nagar-offers excellent foundation courses. To achieve long term success in this thriving field, build up the required skills.

Conclusion

In conclusion, digital marketing offers lucrative salary opportunities in India, with the potential for significant growth in the coming years. Whether you choose a full-time role or opt for the freedom and flexibility of freelancing, the demand for skilled professionals is high. It is essential to gain proper training from accredited institutions like IIISDES which offers top notch training and real work experience of digital marketer.

Investing in a solid digital marketing education at IIISDES can be the key to unlocking a rewarding career with high earning potential and career growth. If you're looking to break into this fast-paced and ever-evolving industry, look no further than IIISDES, an agency-based digital marketing institute in Uttam Nagar that is committed to equipping students with the skills and knowledge to thrive in the competitive world of digital marketing.